Founded in 2015, MizuMi was built on a powerful belief

"BEAUTY MUST BE CREDIBLE
AND ACCESSIBLE FOR ALL"

This belief became the guiding principle behind Mizuhada Group, shaping a vision to democratize beauty through credibility, science, and sincerity.

We view beauty not as a privilege, but as a fundamental right. Every individual, regardless of age, gender, or background, deserves access to products that genuinely care for their skin and overall well-being.

The name MizuMi is derived from two words: "Mizu" meaning water, and "Mi" meaning beauty. Since its inception, MizuMi has focused on developing skincare for sensitive skin, grounded in scientific evidence.

OUR CORE VALUES

Our products combine dermatological expertise with carefully selected ingredients to deliver proven effectiveness, while remaining gentle on the skin, and most importantly, affordable for everyday use.

The three core values of MizuMi are represented by the three dots in our logo

PRODUCT QUALITY

We uphold high standards in formulation, safety, and performance, supported by scientific research and continuous innovation.

ACCESSIBILITY

We believe effective skincare should be easy to access, both in terms of pricing and availability, enabling everyone to care for their skin with confidence and without barriers.

DERMATOLOGICALLY TESTED

All products are dermatologically tested to ensure suitability for all skin types, especially sensitive skin.

COMMITMENT TO GENTLE FORMULATION

MizuMi is committed to developing products under our “5-Free Formula”, Eliminating five of the most common skin irritants: fragrance, oil, parabens, alcohol, and synthetic colors.

This approach reflects our dedication to skin safety and long-term skin health.

OUR ENVIRONMENTAL COMMITMENT

MizuMi is committed to responsible sourcing and sustainable packaging. Our facial sunscreen eco-box is FSC-certified, made from paper sourced from responsibly managed forests, and composed of 100% biodegradable materials.

Free from plastic and petrochemical embellishments, our eco-boxes biodegrade naturally when torn into small pieces and buried in moist soil within 6 to 12 months. The ink used is fully vegan and mineral-oil-free, ensuring every detail of our packaging reflects our dedication to environmental responsibility. Because every small step counts, we want to give back to the planet and be part of a better world #OneStepBetterWorld

PROVEN SUCCESS AND BRAND CREDIBILITY

Beyond the successful launch of our iconic UV Water Serum, MizuMi offers a comprehensive skincare range designed to meet the diverse needs of consumers.

Our products have received over 40 beauty awards, reinforcing MizuMi’s position as a trusted, science-driven skincare brand recognized by both consumers and industry experts.